Early Launch for Three YellowTruck Market Participants

YellowTruck Market (YTM) opened in October with seven creative and unique participant businesses. The inaugural cohort for the retail incubator program included: Company Five, Krafty Inc, Local HoneyBee Company, Pelayo's Art & Folk, posey roe, The Butter Stick Bakery, and The COEO.  

The two-year incubator program is designed to give entrepreneurs a firm foundation in operating a business but recognizes there is not a one-size-fits-all solution for entrepreneurship. Therefore, early exit options were built into the program from its inception. A participant’s launch may be opening their own brick and mortar location, creating an online store, moving towards wholesale/ distribution, etc. The YTM team is proud to announce that three participants have decided to launch their businesses after only six months in the incubator.  

The Local Honey Bee Company determined a physical store location was not the best fit for their business. Owners, Jeff and Sandi Kreider, connected with Brenham company, Planify Agency, a digital marketing agency for small businesses, when Planify CEO Casey Cease led one of the incubator’s training sessions. The Kreiders worked with Planify to design and launch an optimized shopping website for their products.

Kelli Williams, owner of posey roe, offers a variety of products she makes or curates from artists around the world. She is excited to launch a brick-and-mortar retail location in Downtown Brenham as having a storefront has always been Kelli’s business goal.

The Butter Stick Bakery’s owner and Brenham High School grad, Stephanie Dobos decided a wholesale approach to her delicious baked goods and more experience in a professional bakery was best for her business. Stephanie has accepted an offer to be the Head Chef at a Katy-area bakery to hone the key skills it takes to own and operate a bakery.

YTM continues to flourish with four talented retailers: The COEO, Pelayo’s Art & Folk, Company Five, and Krafty Inc. Just in time for Spring events in Brenham, YTM is getting a fresh update in the store and everyone is invited and encouraged to come check it out. Incubator participants continue working through the program to develop the skills needed to launch their business when they know they can be successful. Brenham |Washington County Economic Development and Main Street Brenham celebrate all our community’s entrepreneurs!

Store hours are Monday – Saturday 10 am – 6 pm and Sunday 11 am – 3 pm. You can follow YellowTruck Market at https://facebook.com/yellowtruckmarket.


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